Sweet Auburn Festival – Shark Tank
Last week’s “Festivals Across Georgia” journey was very close to home. I attended the largest free outdoor festival in the Southeast, that attracts thousands of attendees each year to the historic Sweet Auburn District in Atlanta.
The Sweet Auburn Festival was held on historic Auburn Avenue and encompassed Atlanta’s most important contributions to the civil rights movement. This includes the Martin Luther King’s National Historic Site and the Center for Civil & Human Rights. It is a piece of Downton Atlanta’s rich and storied past. Forbes Magazine once called Auburn Avenue the richest Negro street in the world.
This festival is more than buying local wares and watching entertainers perform. This Festival offers up various educational expos for those who are seeking knowledge and in-depth information regarding various topics such as business and technology, car and bikes, arts and crafts, health and fitness and film and literary fields.
Vendors line the streets selling clothes, art, jewelry, bath and body products, books and food. Many food vendors sell their most flavorful items and drinks. From soul food to pizza to Greek food to traditional Southern fare, there are more than enough food choices for even the pickiest of eaters.
I also met food vendor and Shark Tank Contestant, Joe Dowell of Joe’s Gourmet Fish Fry. While on Shark Tank, Joe convinced investor and FUBU clothing guru Daymond John to invest $150,000 in Joe’s Gourmet Fish Fry.
Joe’s Gourmet generated about $270,000 in sales in 2017. The company projects sales to exceed $450,000 this year with the fish fry breading mix selling in more than 800 retail stores nationwide, including Wayfield, Kroger, Publix and Wal-Mart. The fish fry pouches are available in most local Publix markets in Atlanta and some Wal-Marts as well. A roll-out in 52 Kroger stores is coming soon. I can see why. Joe’s roots are from my home state Louisiana and he is the REAL DEAL!
Pick up a bag and try it for yourself. Much Success Joe…the food was DELICIOUS!
You never know what surprises awaits at the Festivals Across Georgia…Stay tuned!
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